I am in the midst of finishing a piece of Uni work due in tomorrow. It is a rebranding assignment and the company I have chosen to rebrand is Dorothy Perkins. I cannot remember the last time that I went in, or was on their website. The physical shop itself, is very unappealing, not very atmospheric, and the clothing, or so I thought is typical workwear or eveningwear, for those not bothered about being trendy or even remotely fashionable. How wrong could I be? I stand by my comments about the store, and the website too is rather uninspiring, but this morning's online browsing turned up some gems that I would happily add to my wardrobe!